Social organisations, older adults and institutional representatives from the region took part in a meeting aimed at advancing the project's regional diagnosis in Navarre
The town of Allo, in Navarre, hosted a presentation session for the European INMERS project, an initiative designed to strengthen media literacy among people aged over 65 living in rural areas. During the event, participants learned about the project’s objectives, its implementation in Navarre and the role that the Allo area will play in the regional diagnostic phase.
The session was led by representatives of the Directorate-General for Planning, Coordination, Innovation and Evaluation of Public Policies of the Government of Navarre, headed by Txerra García de Eulate, who presented the project’s main lines of work and the actions planned in the territory over the coming months.
The event brought together a diverse group of social and community stakeholders from the area, with the aim of incorporating different perspectives into the assessment of media literacy and information use among older adults. Participating organisations included the San Jerónimo Residential Care Home in Estella, AFAMMER Navarre (Association of Rural Families and Women), the Allo Parish Choir, the local Retirees’ Association and professionals from the area’s Social Services Department. The Mayor of Allo also attended the session.
During the presentation, participants were informed that Navarre is one of the three European regions taking part in INMERS, together with Lapland (Finland) and Transylvania (Romania). Funded by the Creative Europe programme and led by the Government of Navarre, the project seeks to improve older people’s ability to access information, understand it, analyse it critically and navigate an increasingly complex digital environment.
In Navarre, one of the first planned activities is the development of a regional diagnosis in the areas of Sakana and Allo. To this end, a survey will be distributed among people aged over 65 to gather information about their media consumption habits, digital skills and the main challenges they face. The results will subsequently be used to design training materials, participatory workshops and pilot actions tailored to the real needs of the target population.
The session held in Allo represents an important step towards building a local collaboration network that encourages the participation of older adults and contributes to the development of effective solutions to challenges such as disinformation, the digital divide and information exclusion in rural areas.
